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Adeera is your go-to store for sustainable fashion. We find and feature sustainable brands that are for the modern, strong woman: chic, unique, and stylish.

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    Adeera

    Take a look at our curation of beautiful sustainable brands.

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      The Edge

      Giving pre-loved clothing a completely new life.

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        The Adeera Family

        Meet our family of chic and stylish sustainable brands that are working towards changing the fashion industry for the better.

        Meet Our Family
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          Our philosophy

          Sustainable fashion should be the only way to do fashion.

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            Adeera Vintage

            Our collection of one-of-a-kind, beautiful items hand picked by us.

            Shop Adeera Vintage
            The Edge Collection

            The Edge Collection

            We're giving pre-loved clothing a new life by turning them into unique, one-off pieces.

            Click here to learn more.

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            The Mission

            The Mission

            The consequences of fast fashion can't be ignored anymore. That's why we want to bring sustainable fashion mainstream. It should be THE ONLY way to do fashion. 

            Read about our journey.

            Our Adeera Family

            Adeera Journal

            • April 11, 2019 2 amazing alternatives to animal leather | Adeera Favourites
              2 amazing alternatives to animal leather | Adeera Favourites

              In the fashion world, animal leather is a controversial topic, for obvious reasons - ethical and environmental. At Adeera we're against buying new leather, but we do accept vintage or pre-loved animal leather items because we're still helping to prevent it from rotting in landfill - remember this is one of the biggest issues we're facing today in the fashion industry.

              For more information about the many ways to have a sustainable wardrobe, check out this video we posted recently on our YouTube channel.

              Anyways, I could go on for hours about the different opinions that exist surrounding this topic, but today I wanted to talk about some really great alternatives to animal leather that we should all be paying more attention to. 

              I’m going to tell you about two of my favourite kinds of faux leather options: mushroom leather and wine leather.

              Did I mention mushrooms and wine are two of my favourite things in life by the way!?

              Mushroom Leather

              Let’s start with mushroom leather, or Muskin/mylo.

              Mushroom leather is developed from the root fibres of mushrooms called mycelium. They are a naturally very strong fibre making them a sound alternative in terms of the fabrication of leather. The fibres are also naturally water resistant, anti-microbial, insulating and breathable - something that cannot be said for animal leather.

              Muskin/mylo resembles a suede like texture, so the softer side of a cow hide rather than the more smooth outer layer. Another one of the great benefits is that it can take natural dies so not only are the fibre properties sustainable, but the dying processes can be as well.

              Here are two links to some companies using or making mushroom leather that you can check out:

              Wine Leather

              Next is a newer innovation and one of my favourites because of it’s origin… wine leather!

              One glass of wine keeps the doctor away, right? Emma and I love a good glass of wine after a long day of work!

              Anyways, back to the main topic. 

              Wine leather was developed in Italy by Gianpiero Tessitor, who originally was an architect. The leather alternative is made from grape skin and seed fibres called grape marc, which are leftover from the production of wine. Tessitor patented the textile as vegea textile and created the company Vegea. It can replicate both cow and reptile leather giving it the potential to take over the whole industry!

              Since approximately 7 billion kilos of grape marc are produced each year from the production of 26 billion litres of wine (which we happily consume, am I right ladies), this leather is also reducing the waste from a gorgeous industry ;) From all this grape marc about 3 billion squire meters of wine leather can be produced. Amazing.

              Being a new innovation, I was unable to concretely find companies implementing wine leather into their collections as it is still in the growing stages. However even fast fashion brands such as H&M have caught wind of the creation and has awarded their first prize Global Change Award to the creation.

              So whatever your opinion on animal leather, there are some really great alternatives coming up that could change the fashion industry for the better, and give us more option when designing with the textile.

              Like most things, the introduction of these products will take time to become ‘mainstream’ but the more we use and experiment with them the more prevalent they will become.

              Let's support these new materials by sharing the information wherever we can, and by buying products made of these materials!

              If you have other favourite leather alternatives, let us know in the comment box below!

              Lots of love,

              Shannon

            • March 14, 2019 We're on YouTube!
              We're on YouTube!

              Hey beautiful friends!

              We have an exciting new development in the #AdeeraMovement... 

              A YouTube channel!!

              Our goal for this channel is be open and transparent about developing a brand from the ground up and take you on the journey with us as we develop and grow Adeera.

              There are tons of vlogs from established brands and many Instagram influencers popping out successful brands immediately because of their following (and that’s amazing! They worked hard for that following), but we feel there aren’t any vlogs taking you through the whole process from nothing and with a limited budget. So that’s what we’re setting out to do!!

              One of our first videos is a Vintage Haul - we go through our Adeera Vintage collection and show you each piece! 

              Hope you guys enjoy!!! 

              Lots of love,

              Emma & Shannon

            • March 04, 2019 Good Krama Launches Summer Collection '19: Mirages
              Good Krama Launches Summer Collection '19: Mirages Good Krama, an important member of our Adeera Family, launched their summer '19 collection entitled Mirages. It's a reflection on the disparity between fresh water scarcity in the world and water over consumption in the fashion industry. The collection is available for pre-order! Help them reach their goal of 100 orders in 30 days.
            • February 25, 2019 #AdeeraWomen ep.1: 5 inspiring women challenging the fast fashion industry
              #AdeeraWomen ep.1: 5 inspiring women challenging the fast fashion industry On the #AdeeraWomen series, we bring together strong, empowered women who are taking a stance against the fast fashion industry. In this very first episode, we introduce 5 women who are passionate about sustainable fashion. Read about their inspiring stories.

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