We believe that every brand should be as sustainable as they can. The fashion industry has a long way to go. We are committed to sustainability and making a lasting impact on the one place we all call home.
We don’t have all the answers, and we are definitely not perfect, but we are committed to being as sustainable as possible. As we grow, we promise to:
- Use the most sustainable fabric and materials as possible.
- Work with only factories and production companies that treat their employees fairly.
- Ensure we always do our research before working with other companies.
- Continue updating this page with the latest changes and initiatives.
Quality and sustainability work together. We want to produce garments that you not only cherish forever, but feel comfortable and proud to wear.
One of our core values is ‘Transparency, always’. We’re committed to using as much sustainable fabric as possible, but a very small percentage of the garments use polyester (plastic) - specifically: zippers, beads, and notions. We’re looking for sustainable alternatives that will work well with the delicate Mulberry silk fabric, and will replace them as soon as we find the best solution.
Our garments are made from 100% pure Mulberry silk. Mulberry silk is one of the the highest quality of silks available.
Why we love silk
- Silk is a natural protein fibre made from the cocoons of silkworms. The silkworms are fed only Mulberry leaves, resulting in some of the finest available silk in the world. Made up of individual long fibers, Mulberry silk is more refined than other types.
- Silk is 100% naturally odorless, hypoallergenic and antimicrobial.
- Silk is naturally temperature-regulating.
- The silk we use is Oeko-Tex Standard 100 certified and we source it from China, where silk originates (more on that below).
It is important to us that we source fabric of the highest quality that meets global standards set by Oeko-Tex, the world's best-known labels for textiles tested for harmful substances. Any fabric that is Oeko-Tex Standard 100 certified means that it is free from harmful chemicals and completely safe for human contact during the production process.
For Edition I we worked with a company in China that is verified by the SGS group, “world’s leading inspection, verification, testing, and certification company and is recognised as the global benchmark for quality and integrity.” Representatives of SGS group tour the company and provide videos of the tour to ensure full transparency and compliance to the quality standards. These videos are accessible to the public, and our team watches every single one.
We design the garments in-house. Then, we work closely with local sewers in Vancouver to create the patterns, samples and do the fittings. For our first collection we worked with two sewers in Vancouver, who we absolutely love. They believed in our vision, and our designs. We're so grateful they helped us bring our designs to life.
In the fashion industry, it's considered the “norm” for brands to estimate how much of a collection they’re going to sell. They will produce their estimated amount and sometimes a little more to have the inventory ready beforehand. On many occasions they don’t sell it all, and end up ‘destroying’ the inventory rather than donating. Destroying in this case means burning it or sending it to landfill. In North America, about 25 billion tons per year of textile waste is sent off to landfill. We won’t be part of that statistic.
That’s why we are entirely pre-order based. We will launch several Editions a year. The orders will be open for 2 to 3 weeks, then we'll produce only the exact quantity that is ordered. This way we minimize our textile waste. The orders will take an extra few weeks to get to you, but good things are worth the wait! As for fabric scraps and any excess fabric, we will work with companies in Vancouver that recycle and reuse textile waste.
All garments are produced in Canada, where Adeera is based. It’s important to us to work with locally based garment producers - not only does it cut down on our carbon footprint by sourcing locally, but we get to showcase the incredible talent of Canada. It’s also a way for us to make sure the company we work with has good working conditions, pays and treats their workers fairly, and understands the quality we’re looking for.