Simply Suzette was created by Ani Wells, a Toronto-based denim lover. During a postgraduate fashion management program, she learned the negative impact that denim production has on our planet and people. Wanting a brand where she could shop denim guilt-free, she decided to create Simply Suzette. She curates the best sustainable denim brands and also creates one-of-a-kind upcycled pieces using vintage denim. She recycles all denim scraps through the Blue Jeans Go Green program and uses eco-friendly packaging made from 100% post consumer waste.
"You don’t have to be a human rights activist to care about the person who made your jeans, or an environmentalist to know our consumerism habits have to change. We all have a conscience and a choice." - Ani