- The Edge
- Adeera Family
- About us
We were eating popcorn, drinking some wine and realized we both had a passion for bringing sustainable fashion mainstream. Sustainable fashion should be easily accessible, chic, and the only way to do fashion. But for us, it's not just about the fashion. It's also about creating something that drives change. And so, Adeera came to be.
Sustainable fashion is about feeling empowered and knowing that your choices of how and what you buy is what drives change. We, the consumers, are the solution. We're not about "bashing" fast fashion brands or criticizing people/companies who aren't making sustainable choices yet. That just brings about negativity. We're about acting out of love, empathy, and positive influence, and feeling confident and sexy while doing it.
Buying habits don't change overnight. It's a marathon, and we're here to support each other. Everyone is at a different stage in their journey when it comes to sustainable fashion, and that's okay. Let's be transparent about it and share our experiences. That's why we started the Adeera Movement, our community of women who believe in sustainable fashion. Join us :)
Whether it's the brands we carry or the clothes we design ourselves, transparency is the priority. We want to be transparent about everything - the production processes, the materials used, and the staff employed. We only work with brands, businesses or influencers that share this philosophy. One more thing - let's not forget to have fun, be grateful, and smile when we can. Life is short!
Join the #AdeeraMovement. We're a community of women who believe the fashion industry needs to change. We care about issues that are affecting our planet and every living soul on it. Rather than sitting back and watching things unfold, we want to be part of the change. Together we can make this happen.